The Distribution Point — TDP & Cahaba Designs Shopify storefront

The Distribution Point & Cahaba Designs

Background

The Distribution Point (TDP) needed to modernize their wholesale operations on Shopify. TDP operates a complex B2B ecosystem, requiring a robust e-commerce architecture.

The Challenge

Delivering complex logic in a 4-week sprint. I had to architect a fully functional B2B portal, designing a deep "My Account" hub (for invoices and user management) while simultaneously building custom product pages that visualized real-time inventory across two distinct warehouses.

The Impact
  • Executed a high-velocity sprint, delivering 62 high-fidelity pages
  • Successfully launched two Shopify ecosystems (TDP & Cahaba Designs), implementing complex B2B logic and multi-warehouse catalog features
  • Drove measurable engagement, reducing the bounce rate from 65% to 35% by strengthening brand presence while preserving critical user workflows
Role

Product Designer

Duration

4 weeks

Website

www.thedistributionpoint.com
www.cahabadesigns.com

Feature #1

Identifying different customer groups

01

Guest Customers

Highlighting logistics capabilities and brand partnerships to convert visitors into registered dealers

02

Logged-in Customers

Pivots to transaction, surfacing "Trending" SKUs and "Special Offers" to accelerate the path to checkout

TDP Guest view

Guest customer experience

TDP Logged-in view

Logged-in customer experience

Feature #2

Inventory Visibility

User Story

“As a Logistics Manager, I need to see exactly how much stock is available in each warehouse directly on the listing page so I can build accurate shipments without clicking into every single product.”

TDP inventory visibility
TDP warehouse stock display

My Accounts (B2B Users)

TDP project screen

Feature #3

Interactions & User Journey

By refining the interactions within these administrative journeys, we transform high-friction data entry into a seamless, self-service workflow.

Change Password interface

Our client research has showed that users often change their password. Creating a dedicated page isolated this sensitive task from the daily ordering workflow.

Change Password with real-time validation

By exposing complex password requirements in real-time, the system guides users to a valid password before they click save, eliminating the frustration of failed submissions.

Billing and Shipping Information

Users needed a smart interaction to change their shipping address with a click of a button.

Use as Billing Address prompt

Upon changing the shipping address, users are prompted to update their billing address.

Email Invoice with inline validation

By providing clear inline validation, visually flagging missing fields in the invoice, it prevents failed deliveries of email invoicing.

Invoice sent successfully notification

The notification on the top right provides immediate feedback by confirming with the user that the invoice has been sent successfully.

Final Designs

TDP & Cahaba Designs

The Distribution Point's website was the main focus of this task, providing custom product landing, product detail, my accounts B2B, and homepages. Cahaba Designs was constructed only using native features on Shopify.

TDP project screen

© 2025 Taira Asakura